Month: December 2017

Neurocore and the Science of the Brain

It’s not uncommon, for most people to lose focus, or become distracted from time to time; daily life can require that we focus on several things at once, which can be difficult for some people. As a result, certain individuals will find themselves losing focus, feeling stressed, becoming anxious, or may even fall into a depressive state. But why do some people thrive in stressful situations, while other seemingly collapse? This is a question that Neurocore, a privately held brain performance center in Boca Raton, FL, is hoping to not only answer but also remediate, through innovative training programs and brain-based assessments.

Founded in 2004, Neurocore prides themselves on offering customized treatment options, which are tailored, to each patient, based on their unique brainwaves. Although the concept may sound like it was taken from the pages of a sci-fi movie script, it is a treatment option that has been proven to be effective for a number of Neurocore patients, including those who suffer from sleep disorders, migraines, ADHD, and much more. Read more about Neurocore at

How does this unique treatment work? Neurocore believes in focusing on the core problem, which is the brain, as opposed to merely treating the resulting symptoms. Patients seeking treatment at Neurocore will first have to undergo a comprehensive brain evaluation, as well as testing to measure their breathing and heart rate. Once all testing is completed, patients will be presented with a personalized program that is predicated on positive reinforcement, repetition, and neurofeedback. According to Neurocore, this revolutionary treatment is intended to optimize brain function, while simultaneously reducing the patient’s feelings of depression, anxiety, ADHD, and other pathologies. Read more at about Neurocore.

What makes treatment based on brainwave so interesting? Neurofeedback; practitioners are able to witness brainwave frequencies in real-time, which provides definitive information regarding how well patients are responding to treatment. According to Neurocore’s website, the objective for any patient being treated at their facility, is to promote healthy brain activity. What constitutes healthy brain activity? Well, Neurocore believes that healthy brain activity is measured by brainwaves that regularly function within an optimal range. Once this has been achieved, patients will start to see improvements in focus and attention, and will also be better equipped to manage stressful situations.


Role of AI Technologies in Digital Marketing and E-commerce

In this current dynamic digital world, the technologically-savvy businesses that incorporate the latest digital methods stand a better chance at thriving.

AI technology is majorly helping in timely solutions to business challenges, allowing businesses to identify potential customers and their preferences to determine how to address them and also let personalised customer experience by engaging them in various platforms.

Multivariate testing

This process is the technique for testing multiple variables to determine which variable combinations gives the best results.

Sentient AI – Multivariate testing

Multivariate testing helps to obtain timely solutions for businesses, saving them time and money. It allows testing and evaluation of many ideas at the same time instead of having to prioritize and testing ideas singly thus will enable the business to focus on delivering the product.

Sentient developed Sentient Ascend through which marketers can test their different ideas at the same time. In evolutionary algorithms that mimic biological evolution, the tech determines which individual changes and a combination of changes would achieve best results. Sentient Ascend gives marketers the control they require in predicting and meeting their customers’ demands, giving them a smooth and flawless experience.

Multivariate testing solutions have significantly reduced the marketer’s workload.

Sentient AI – Personalized shopping

Sentient Aware is an AI-powered e-commerce recommendation engine for the mobile-fast world that allows you to deploy frictionless and secure personalized shopping experience across all your digital platforms.

It increases conversion rates over three times and works seamlessly on any device. It gives customers a right personalized shopping by analyzing the customers’ unique behavior at the moment, thus provide quick and accurate product recommendations. It also offers a much-improved way of searching online because it gives recommendations based on the visual preferences of the customer.

Sentient AI – Conversion Rate Optimization

Sentient Ascend is a conversion rate optimization solution that uses evolutionary algorithms to accelerate testing for designs and determining the best models to adopt by business people.

The tech gives marketers the freedom to try many more images, copy, design and determine the communication changes so as to increase the lead to high revenues and conversions.

Ascension allows marketers to test changes across an entire sales funnel and the multiple pages as a single test. Leveraging this capability translates to increasing conversion rate optimization and average order value.

AI technologies aim at maximizing the expected results while minimizing the input.


Paul Mampilly Reveals How Investors Can Duck the Hefty Wall Street Fees

Mr. Paul Mampilly, a former hedge fund manager, and investor recently published an article explaining the ongoing trends on Wall Street that have seen a majority of businesses resist going public. This, according to Paul, is due to the high costs associated with conducting an Initial Public Offering. Experts at PricewaterhouseCoopers, a prominent business consultancy firm revealed that investment banks and brokerage firms charge an IPO fee averaging at around 5% – 7%. This basically means that investment bankers and brokerage companies receive upwards of $70 million in fees from an Initial Public Offering worth $1 billion.

Introducing the Revolutionary Innovative Initial Coin/Token Offerings

In realization of this fact, businesses have come up with more cost-effective ways of going public. Now, a company can offer an initial/token offering. Initial Coin/Token Offering are basically cryptocurrencies that have been developed by a process of digitizing company assets for the purpose of public trading. A common example/type of cryptocurrency that has been around for a while now is the Bitcoin. When Initial Coin/Token offerings are used by businesses for the purpose of trading in stocks, fees charged by investment banks and brokerage firms is reduced tremendously.

Paul Mampilly is of the opinion that these new financial sector developments are indications of how a future investment environment will look like which in every sense of the word is totally different from the current concepts and traditions as we know them. This is one of the reasons why Paul has made a conscious and deliberate decision to spend his valuable time to gather pertinent information about such trends and then publishes them in his newsletter, Profits Unlimited.

Who is Paul Mampilly?

Since 2016, Paul Mampilly has been serving as the senior editor at Banyan Hill Publishing. He is passionate about helping everyday people grow their fortunes by wisely investing in stocks, technology, and other special opportunities. This is one of the reasons that compelled him to start his own newsletter where he provides his expert opinions and investment advice on a wide range of money matters.

Paul Mampilly started his remarkable career on Wall Street almost 3 decades ago at Bankers Trust. He was serving as an assistant portfolio manager at Bankers Trust. Owing to his impressive performance, Paul quickly rose up the ranks to hold important positions at various firms of repute such as the Deutsche Bank and ING managing multi-million dollar accounts.

About Paul Mampilly:

Dr. Mark McKenna and OVME are Improving the Field of Elective Healthcare

A recent interview on the Idea Mensch website spotlights Dr. Mark McKenna, a very accomplished Medical Doctor from the Atlanta, Georgia area.

A native of the New Orleans, Louisiana region, Doctor McKenna graduated from Tulane University Medical School, and is licensed in medicine and surgery in both Florida and Georgia. In addition to his formal medical training, Mark McKenna has founded a real estate development company, and has acquired and/or started two other real estate-related companies.

As the owner of the Shape Medical Wellness Center, Dr. McKenna oversaw the leading non-surgical aesthetic and medical weight loss clinic in Atlanta, Georgia for many years. After the Shape Medical practice was sold to Life Time Fitness Inc. in 2014, McKenna stayed on with Life Time Fitness, as the company’s national medical director. In July of 2017, Dr. McKenna founded a new, high-tech medical aesthetic company that is named OVME, and he serves as the company’s CEO.

In the Idea Mensch interview, Doctor McKenna states that after working in the medical aesthetics field for more than a decade, he learned of many ways to change and improve the industry. OVME is a consumer-facing company that is actively changing the scope of modern elective healthcare.

When asked how he turns ideas into reality, Dr. McKenna says that he consistently sets goals, meditates and practices visualization techniques. This married father of a young daughter says that this combination of practices generally leads to good decisions.

An important development in Dr. McKenna’s life came about when Hurricane Katrina hit New Orleans in 2005. Although he suffered major personal business losses, Mark McKenna was able to give back by taking part in the redevelopment of much-needed housing in the city.

If he were given the chance to do things over again, Dr. Mark McKenna says he might take more time to truly find his passion. The doctor also says that being a big reader and working with people that are smarter than himself, are other traits that can help to make a person a more productive entrepreneur.

Learn more about him:

The Emerging Trend of Rocketship Education

Many parents across the United States are concerned about the decaying aspects of public education, along with what the system is failing to provide for their children and the nation alike. The purpose of education is the success of the student, not just a list of specific information training in certain subjects that must be acknowledged by the government. Primary educators across the nation likewise have the same concerns regarding how and what the next generation is being taught, especially regarding science and mathematics. The solution for these concerns is apparently becoming very obvious to parents in many areas across the U.S., from California to Washington, D.C. That solution is coming in the form of charter elementary schools like the Rocketship Education project.

Rocketship Education is the brainchild of two educators who were dismayed at what they experienced early in their professional educational careers. Preston Smith and John Danner both understood quickly that teaching a generic curriculum to elementary students was not preparing them for new information they should consume later in their education. They decided to combat this problem by developing a new charter school program that stated a mission of training children in a more comprehensive and personal manner, especially regarding the talents of the student.

After establishing the program pilot school in San Jose, California, the team of elementary educators began pitching their idea to parental groups across the nation who shared their concerns regarding elementary education in the United States. When building a technically educated workforce and emerging generation, it is important to begin early. That is the focus of Rocketship Education and the significant number of schools that are now operational throughout the nation. Along with the two now located in California, there are also charter Rocketship Education schools in Wisconsin, Tennessee, and Washington, D.C. as well.