Many people tend to ignore the impact of online reputation management as a common b2b marketing strategy for their firms. That is until they receive information that their firm has a terrible review on Facebook, Twitter, Yelp or Google.
Instead of waiting to panic when such a scenario happens to your firm, here are a few tips courtesy of Online Reputation Reviews.com on how to manage your firm’s online reputation.
Claim your online profile
For starters, it is important to claim your online profiles on the various review sites including Google Business, Facebook, Twitter, Amazon, Yelp, and Yahoo among others. Whether you created these reviews or not, they may already exist. Once you claim the profiles on these platforms, optimize your business profile on them. This is by adding your firm’s description/history, high-quality images of your products, video of the services offered as well as contact information, all of which link back to your website.
Don’t ignore the social media
Usually, it’s not only reviews that influence your online reputation. Your online presence is also based on the reactions, comments and sharing of your firm’s content on social media platform. As such, it is important to address all these categories of haters and understand what could be motivating them.
Respond to reviews professionally
Whether you’re responding to a negative or a positive review, always be professional. The response doesn’t have to be legal and generic, but rather, one that’s tailored to a specific client and that represent your brand in the best way possible. Note that every response is a chance to demonstrate you firm’s commitment to providing thoughtful, honest and quality service to each and every client.
Don’t be rattled by bad reviews
Forbes believes that reviews are meant to inform you about what your clients honestly think about your products or services. They are also a great way to demonstrate how efficient your customer service has been to potential clients. As such, avoid panicking when you receive them. They are meant to stimulate products or process improvements.
In fact, a good b2b marketing strategy should include an engaging online reputation management. Therefore, ask your customers to leave reviews online by giving them a reference link to some platforms including Google Business, Yahoo, and Yelp.