In a competitive bottled water industry, earning your share of the market, and standing out amid your competitors can be difficult. However, this is not the case for Waiakea bottled water, natural alkaline water sourced from the beautiful island of Hawaii. How is Waiakea bottled water different from other brands? Well, the water is naturally sourced and bottled in recycled degradable polyethylene terephthalate. This bottling process is not only cost-effective when it comes to manufacturing but also safer for the environment. In addition, Waiakea water has a natural alkaline PH rating of 8.8, making it a favorite amongst health-conscious consumers.
The PH system is used to measure the levels of acidity and alkalinity present in liquids, in this case, water. If the rating is too low, it indicates that water is too acidic; conversely, if the rating is too high, it means that there is too much alkaline present in the water. Waiakea water, commonly referred to as volcanic water, is in the middle with a Ph rating of 8.8, an impressive feat that places them well ahead of their competitors.
Waiakea’s success in the bottled water market is representative of what is possible when you listen to consumers and deliver a product that they want. Founded in 2012, Waiakea has grown by leaps and bounds, selling more than 120,000 cases of bottled water annually, representing a growth rate of nearly 170%. To put this into context, when Waiakea initially launched, they were only selling 2,300 cases per year, and although impressive, these numbers pale in comparison to today’s output.
Waiakea’s claim to fame is the filtration process that their water undergoes before reaching consumers; the natural alkaline water begins its journey at the top of Hawaii’s Mauna Los volcano as snowmelt. As the snowmelt turns into water, it begins traveling through a plethora of volcanic rock, and during this process, the water is naturally infused with a multitude of minerals/electrolytes. From there, the water is gathered and taken to Waiakea’s facility, where it is bottled in recycled degradable polyethylene terephthalate (an eco-friendly plastic) and delivered to consumers.